Job Requirements
Requirements:
General:
- 4+ years of experience as a Digital Marketing Specialist
- Fluent in both written and spoken Arabic and English (Bilingual)
- Familiar with SaaS/IT industry and B2B model
- Previous Experience in UAE & Saudi Market is a Plus
- BSc degree in Marketing, Digital media or relevant field
Technical:
- In-depth knowledge of keywords research and Google Analytics.
- Solid Knowledge in key areas of marketing (SEO, media buying, social media, marketing automation, content marketing, email marketing, etc.)
- Experience with doing audience and buyer persona research
- Experience developing automated marketing campaigns in a marketing automation
- Experience in Website optimization tools and conversion tracking (UTM links, etc.)
- Solid knowledge of the buyer journey & nurturing concept
Tools:
- Experience with the following will be desirable: CRM, SEO tools & Marketing Automation tools
- Familiarity with email distribution platforms, such as Mail Chimp
- Experience in Photoshop and any media editing software is a must
- Experience in content management systems such as WordPress
- HTML and CSS knowledge (preferred)
- Proficiency in Microsoft Office Applications and Internet researching
Personal Characteristics:
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
- Superior organizational, problem-solving and attention-to-detail skills
About this Company
The background and history of Softec Technologies goes back to the 1980s. It is a software solutions and services company with international global clients and part of a 500 million USD common shareholding group operating in more than 25 countries. The group’s first setup was...
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