Senior Digital Marketing Specialist – B2B

Softec Technologies Maadi, Cairo

Applicants for
1 open position
In Consideration
Experience Needed:
4 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
1 open position
About the Job



  • Plan, brief, development & implementation of Softec’s B2B digital marketing activities across all areas of digital marketing including SEO, media buying, retargeting, content production, email marketing, marketing automation, online PR, quality link building, social media management and conversion optimization.


  • Create and implement organic and paid digital marketing campaigns that engage, inform and motivate on different platforms such as (LinkedIn, Facebook, Instagram, Twitter, Google, YouTube)


  • Build, update & optimize the webpages, emails, social media and ensure messaging is focused, optimized for search, consistent with corporate branding guidelines, and enhances user engagement and conversion.


  • Monitor and manage email deliverability, improve click-through-rates, open-rates, and metrics in regard to email as a channel through A/B testing, subject line optimization, consulting and recommendations to marketing colleagues and more. 


  • Work with marketing & sales teams to leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs, and vertical market campaigns.


  • Develop and execute the digital tactics & journeys on our marketing automation platform.


  • Keep abreast with industry and market trends and best practices.


  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) against goals (ROI and KPIs) to help shape future marketing strategies.



  • Develop and implement scalable traffic acquisition strategies via (SEM, paid social, display, etc.)
  • Plan and execute demand generation strategies to increase lead acquisition and reduce the CPL.
  • Build highly optimized landing pages for ads to maximize ad quality score, user experience, and conversion rate.
  • Measure, track, and analyze all conversions using Pixels.

Content Creation:

  • Develop engaging online content including clickbait, video graphics, graphics and blogs.
  • Write product copy for collateral materials, website, advertising, email and promotions.
  • Measure effectiveness of content. Ability to update and rollout if needed.



  • Maintain and update Softec’s website to ensure that all content is fresh, relevant and engaging.
  • Ensure that all pages are properly tagged in terms of descriptions and keywords in order to attain content visibility on search engines.
  • Suggest potential features/functions that can further enhance both user experience and website traffic.
  • Monthly website analytics reporting.
Job Requirements



  • 4+ years of experience as a Digital Marketing Specialist
  • Fluent in both written and spoken Arabic and English (Bilingual)
  • Familiar with SaaS/IT industry and B2B model
  • Previous Experience in UAE & Saudi Market is a Plus 
  • BSc degree in Marketing, Digital media or relevant field


  • In-depth knowledge of keywords research and Google Analytics.
  • Solid Knowledge in key areas of marketing (SEO, media buying, social media, marketing automation, content marketing, email marketing, etc.)
  • Experience with doing audience and buyer persona research 
  • Experience developing automated marketing campaigns in a marketing automation
  • Experience in Website optimization tools and conversion tracking (UTM links, etc.)
  • Solid knowledge of the buyer journey & nurturing concept 


  • Experience with the following will be desirable: CRM, SEO tools & Marketing Automation tools
  • Familiarity with email distribution platforms, such as Mail Chimp
  • Experience in Photoshop and any media editing software is a must
  • Experience in content management systems such as WordPress
  • HTML and CSS knowledge (preferred)
  • Proficiency in Microsoft Office Applications and Internet researching

Personal Characteristics:

  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills
  • Superior organizational, problem-solving and attention-to-detail skills
About this Company

The background and history of Softec Technologies goes back to the 1980s. It is a software solutions and services company with international global clients and part of a 500 million USD common shareholding group operating in more than 25 countries. The group’s first setup was... (More)

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