Digital Marketing Specialist

Dakkaken Group -
Cairo, Egypt

Dakkaken Group -
Cairo, EgyptPosted 24 days ago

29Applicants for1 open position

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Core Responsibilities (3–5 years’ experience)
Social Media Content
Plan and publish monthly content calendars (static posts, Reels, Stories, TikToks).
Brief designers and video editors; guarantee all assets match brand tone, specs, and platform best practices.
Write platform-native captions, hooks, calls-to-action, and hashtag sets.
Media Buying & Ad Operations
Launch, monitor, and scale paid campaigns across Meta Ads Manager, Google Ads, TikTok
Business Center, and Apple Search Ads.
Structure campaigns for full-funnel objectives (TOF, MOF, BOF) and audience segments.
Adjust bids, budgets, and creatives daily; run A/B tests to improve ROAS and lower CPA/CPI.
Creative Strategy
Ideate concepts that connect product features to user pain points and desires.
Draft clear briefs for motion graphics, UGC-style videos, and static ads.
Maintain a swipe file of competitor ads, trends, and emerging formats for rapid inspiration.
Copywriting
Craft high-converting ad copy, promotional emails, push notifications, and in-app messages.
Optimize landing pages, product pages, and app store listings for CVR and ASO keywords.
Adapt tone and language to fit Egyptian and GCC audiences.
Analytics & Reporting
Build and update weekly dashboards in GA4, Firebase, AppsFlyer, and Looker Studio.
Track CAC, ROAS, CPI, cohort retention, and lifetime value; surface insights for action.
Present key findings and next-step recommendations in Monday stand-ups.

Plan monthly social calendars and brief designers/editors while crafting platform-native captions, hooks, CTAs, and hashtags.
Launch, scale, and optimize Meta, Google, TikTok, and Apple Search Ads campaigns (≥ $10 k/month) to hit ROAS/CPI targets for e-commerce stores and mobile apps.
Ideate data-backed creative concepts, write high-converting copy for ads, emails, landing pages, and App/Play Store listings, and maintain a swipe file of trends and competitor angles.
Build dashboards in GA4, Firebase/AppsFlyer, and Looker Studio; track CAC, LTV, and cohort retention, surfacing insights and next steps in weekly stand-ups.
Run disciplined A/B tests, manage daily bid and budget pacing, and apply ASO and on-page CRO best practices to lift conversion rates.
Bilingual (Arabic & English) with proven ability to localize tone for Egyptian and GCC audiences; comfortable using Canva/Figma/Adobe for quick creative iterations.
3–5 yrs performance marketing experience, strong cross-functional communication, and
preferred certifications (Meta Blueprint, Google Ads, TikTok Marketing Science).