Digital Marketing Specialist (MENA Region)

Key Responsibilities

• Develop and execute B2B SaaS/tech digital marketing strategies to promote SIIWII.net, Aria ERP and supply chain solutions across Egypt and the wider MENA region.
• Manage and optimize multi-channel campaigns (LinkedIn, Facebook, Instagram, X, SEO/SEM, and industry-specific portals).
• Plan and manage media buying campaigns across digital platforms, ensuring efficient budget allocation, targeting, and ROI optimization.
• Create and localize marketing content (Arabic & English) including product-focused campaigns, case studies, newsletters, ad copy, and thought-leadership pieces tailored to regional audiences.
• Drive lead generation campaigns targeting apparel exporters, textile manufacturers, and international buyers.
• Collaborate with sales and business development teams to build marketing funnels and nurture prospects into qualified leads (MQL → SQL).
• Track, analyze, and report campaign performance using Google Analytics, HubSpot/CRM tools, LinkedIn Campaign Manager, and Meta Ads Manager.
• Plan and execute digital events, product webinars, and online demos to showcase the SIIWII platform.
• Support in organizing offline events (industry exhibitions, workshops, and networking sessions) to increase brand visibility and strengthen partnerships.
• Ensure brand consistency across all channels, while adapting strategies for local MENA markets.
• Contribute to content creation and basic visual design (presentations, social media visuals, brochures) aligned with SIIWII’s brand identity.