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Job Description
- Lead digital marketing campaigns across SEO/SEM, email, social media, and display advertising.
- Define marketing objectives and report on performance and ROI.
- Analyze digital campaign performance and optimize based on KPIs.
- Discover insights and trends to improve campaign results.
- Ideate and launch new creative digital growth strategies.
- Conduct A/B testing, conversion analysis, and improve user funnels.
- Collaborate with agencies and vendors to deliver high-performing campaigns.
- Drive traffic and engagement through effective customer journey mapping.
- Manage the digital marketing tech stack including email platforms, databases, and ad platforms.
- Launch and oversee digital promotions, contests, and campaigns.
- Lead performance forecasting and competitive analysis.
- Manage and monitor social content across platforms.
- Mentor and lead the digital marketing team.
Job Requirements
- Bachelor’s degree in Marketing, Digital Media, or related field.
- 7+ years of hands-on experience in digital marketing roles.
- Proven record in SEO/SEM, email marketing, paid media, and social strategy.
- Excellent communication and project management skills.
- Curious, analytical mindset with an eagerness to test, learn, and grow.
- Ability to thrive in a fast-paced, multi-industry environment.