Digital Marketing Manager

proleaders -
Alexandria, Egypt

proleaders -
Alexandria, Egyptposted 2 hours ago

1 open position

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● Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive student enrollment.
● Lead, mentor, and manage the digital marketing team to achieve ambitious performance targets.
● Oversee the planning, implementation, and optimization of multi-channel digital campaigns, including SEO, SEM, email marketing, and social media.
● Analyze campaign performance metrics and generate actionable insights to improve ROI and achieve business objectives.
● Collaborate with cross-functional teams, including academic, admissions, and IT, to ensure alignment of marketing initiatives with institutional goals.
● Manage the digital marketing budget, allocate resources effectively, and ensure cost-efficiency across all campaigns.
● Stay up-to-date with the latest digital marketing trends, technologies, and best practices to maintain a competitive edge.
● Build and maintain relationships with external partners, agencies, and international organizations to expand reach and impact.
● Oversee the creation and curation of engaging, high-quality digital content tailored to target audiences.
● Ensure all digital marketing activities comply with relevant regulations and reflect the values and mission of ProLeaders.

● Minimum of 8 years of progressive experience in digital marketing, with a proven track record in managerial roles.

● Demonstrated expertise in developing and executing successful digital marketing strategies across multiple channels.

● Strong leadership and team management skills, with experience guiding multidisciplinary teams.

● Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, social media management, and email marketing solutions.

● Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.

● Outstanding communication and interpersonal skills, with the ability to collaborate effectively across departments.

● Experience managing budgets and optimizing resource allocation for maximum impact.

● Up-to-date knowledge of digital marketing trends, technologies, and regulatory requirements.

● Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

● Fluency in English; proficiency in Arabic is a plus.