Digital Marketing Manager
Job Details
Skills And Tools:
Job Description
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
● Design, build and maintain our social media presence
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute, and measure experiments and conversion tests
● Collaborate with internal teams to create landing pages and optimize user experience
● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
● Instrument conversion points and optimize user funnels
● Collaborate with agencies and other vendor partners
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
- Proven work experience as a Social media coordinator
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills
- BS degree in Marketing, New media or relevant field
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