Job Details
Skills And Tools:
Job Description
Key Responsibilities
• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Lead and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Oversee SEO/SEM initiatives to maximize organic reach and search visibility.
• Manage social media strategy, content calendars, and performance analytics across channels.
• Plan and execute email marketing campaigns, automation workflows, and lead nurturing funnels.
• Collaborate with creative and content teams to produce engaging digital assets (blogs, videos, graphics, landing pages).
• Monitor, analyze, and report on digital campaign performance using tools such as Google Analytics, GA4, and other marketing platforms.
• Stay updated on industry trends, emerging digital tools, and competitive landscape to recommend innovative strategies.
• Manage marketing budgets effectively and ensure maximum ROI from digital investments.
• Lead, mentor, and develop a small team of digital specialists and external agency partners.
Job Requirements
Qualifications & Requirements
• Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree is a plus.
• 5 - 10 years of experience in marketing management, with a strong focus on digital marketing.
• Proven track record of successfully managing multi-channel digital marketing campaigns.
• Strong knowledge of SEO/SEM, PPC, email marketing, social media, and content marketing.
• Hands-on experience with marketing automation tools (HubSpot, Mailchimp, ActiveCampaign, etc.) and CRM systems.
• Proficiency with analytics platforms (Google Analytics, GA4, Data Studio, etc.).
• Excellent leadership, project management, and communication skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong analytical mindset with data-driven decision-making skills.
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