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Job Description
- Develop, implement, and manage comprehensive marketing campaigns across multiple channels to drive brand awareness and customer engagement.
- Conduct market research and analyze trends to identify new marketing opportunities and optimize existing strategies.
- Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive messaging and campaign alignment.
- Create compelling content for digital platforms, including social media, email marketing, blogs, and website updates.
- Monitor, measure, and report on the effectiveness of marketing initiatives using analytics tools, providing actionable insights for continuous improvement.
- Manage and optimize paid advertising campaigns, including PPC, display, and social media ads.
- Coordinate and execute events, webinars, and promotional activities to enhance brand visibility.
- Maintain and update the company’s CRM and marketing automation systems to ensure accurate data and effective campaign execution.
- Support the development and execution of public relations strategies to enhance the company’s reputation.
- Stay up-to-date with the latest marketing trends, technologies, and best practices to ensure innovative approaches.
Job Requirements
- Minimum of 4 years of experience in marketing, with a proven track record of successful campaign management.
- Experience working in a fast-paced, office-based environment.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills.
- Ability to analyze data and translate insights into actionable strategies.
- Proficiency with marketing automation and CRM tools.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with strong problem-solving skills.
- Collaborative team player with a proactive attitude.
- Attention to detail and commitment to delivering high-quality work.