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Job Description
- Develop and implement marketing strategies
- Conduct market research to identify trends, customer needs, and competitor activity.
- Manage advertising, digital marketing (SEO/SEM, social media, email), and promotional campaigns.
- Coordinate promotional events.
- Collaborate with the sales team to align marketing efforts with business goals.
- Manage relationships with external agencies, vendors, and media.
- Monitor and analyze marketing performance metrics (ROI, KPIs).
- Oversee marketing budgets and ensure cost-effective spending.
- Support branding efforts, including packaging, messaging, and trade shows.
- Stay updated on international trade and import regulations that affect marketing.
Job Requirements
- Education:
- Bachelor’s degree in Marketing, Business, International Trade, or related field.
- MBA or related postgraduate degree (preferred).
- Experience:
- 7+ years of marketing experience
- Experience in B2B marketing is a plus.
- Skills:
- Strong strategic thinking and analytical skills.
- Proficiency in digital marketing tools (Google Ads, Meta Business Suite, etc.).