Marketing Specialist

Develop and implement marketing strategies

Conduct market research to identify trends, customer needs, and competitor activity.

Manage advertising, digital marketing (SEO/SEM, social media, email), and promotional campaigns.

Coordinate promotional events.

Collaborate with the sales team to align marketing efforts with business goals.

Manage relationships with external agencies, vendors, and media.

Monitor and analyze marketing performance metrics (ROI, KPIs).

Oversee marketing budgets and ensure cost-effective spending.

Support branding efforts, including packaging, messaging, and trade shows.

Stay updated on international trade and import regulations that affect marketing.