Performance Marketing Specialist
Job Details
Skills And Tools:
Job Description
Performance Marketing Specialist is required to join MICIT Group - Ocoda agency.
Role Objective:
Drive and optimize high-performance campaigns on Meta and Google specifically targeting the Saudi market (KSA), with a strong focus on B2B services, Lead Generation, and Conversion/Conversion Value. Ensure accurate measurement setup through GA4 and GTM, while maintaining a strategic and analytical mindset to maximize ROI and ROAS.
Key Responsibilities:
• Plan, launch, and manage Meta Ads campaigns (Lead Generation / Sales) including advanced targeting, lead form optimization, creatives, and budget allocation.
• Manage Google Ads campaigns (Search, Performance Max, Remarketing) with Conversion/Conversion Value objectives, ensuring proper tracking and attribution.
• Can deal with Google Tag Manager (GTM) and GA4 configure events, conversions, and validate data .
• Design structured strategies and methodologies (Hypothesis → Testing → Learning → Scaling).
• Develop weekly/monthly dashboards and performance reports with accurate KPIs (Spend, CTR, CVR, CPL, CPA, ROAS).
• Adapt campaigns to the Saudi market culture, language, and consumer behavior audience segmentation.
• Collaborate with sales to align lead follow-up and improve.
Job Requirements
• 3+ years of proven experience in performance marketing with focused on the Saudi market and B2B services.
• Demonstrated success in running Lead Generation campaigns on Meta and Conversion-focused campaigns on Google, supported with case studies and performance numbers.
• Strong analytical and strategic thinking mindset with a clear methodology for experimentation.
• Solid understanding and ability to calculate ROAS.
