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Performance Marketing Specialist

Al Soug-Cashi
Dokki, Giza
Al Soug-Cashi logo

Performance Marketing Specialist

Dokki, Gizaposted 23 days ago
14Applicants for1 open position
  • 10Viewed
  • 5In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Plan, launch, and optimize multi-channel paid campaigns (Google Ads, Meta Ads, TikTok, LinkedIn, Programmatic, etc.).
  • Manage mobile app user acquisition campaigns, tracking installs, registrations, and in-app conversions.
  • Use Firebase to monitor in-app events, analyze user behavior, and attribute campaign performance.
  • Implement event tracking (Firebase/GA4/Tag Manager) for installs, wallet creation, payments, and fintech/telecom actions.
  • Conduct A/B testing for ad creatives, targeting, and landing/app screens.
  • Collaborate with product, tech, and data teams to ensure proper attribution and seamless user journeys.
  • Prepare performance dashboards and reports to guide business decisions.
  • Manage campaign budgets across channels, focusing on ROI, CAC, ROAS, and CVR optimization.
  • Stay updated with ad tech changes, app marketing trends, and telecom/fintech digital growth opportunities.

Job Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2–4 years of proven experience in performance marketing, paid media, or digital growth.
  • Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, and LinkedIn Ads.
  • Strong knowledge of Firebase, GA4, Google Tag Manager, and attribution platforms.
  • Solid understanding of app marketing metrics (installs, DAU/MAU, ARPU, churn, LTV).
  • Knowledge of telecom/fintech user journeys (SIM activation, USSD to app migration, e-wallet onboarding) is a plus.
  • Analytical mindset with the ability to turn data into actionable strategies.
  • Strong creative skills for ad copy and collaboration with design teams.
  • Excellent communication and collaboration skills.

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