Marketing Supervisor

Job Purpose:

It is a full-time on-site role for a Marketing Supervisor located in Cairo, Egypt. The caliber must have a solid experience in the automotive industry. And will be responsible for overseeing press releases, media relations, marketing communications, public relations, and marketing activities; developing strategies and tactics to boost the company’s reputation and drive qualified traffic; deploying successful marketing campaigns from ideation to execution; tracking and analyzing the performance of advertising campaigns; managing the marketing budget; and ensuring that all marketing material is in line with our brand identity.

Key Responsibilities:

• Execute comprehensive marketing plans for all communication channels, including speeches and press releases, to drive qualified traffic and brand awareness.
• Maintain up-to-date knowledge of automotive marketing best practices and emerging technologies.
• Execute, and monitor marketing campaigns across digital, on-ground print, and event channels.
• Manage the creation and distribution of promotional materials, including brochures, advertisements, and digital content.
• Oversee the company’s online presence, including website management and social media engagement.
• Manage marketing campaigns and standard KPIs across organic and paid channels, including content marketing, PPC, events, PR, social media, and lead generation.
• Analyze campaigns performance and prepare detailed reports with actionable insights.
• Create engaging content for the website and blog to attract and convert target audiences.
• Build strategic partnerships with industry players, agencies, and vendors.
• Oversee and approve marketing materials, ensuring brand consistency.
• Analyze campaign performance, consumer behavior, and market trends to optimize marketing efforts.
• Implement short- and long-range marketing plans, activities, and programs to support profit growth.
• Conduct competitive analysis and market research.
• Organize and participate in industry events, exhibitions, and customer engagement activities.
• Conduct new model introduction studies (positioning, pricing, and volume projections).
• Develop profit strategies for existing and new models (customer, sales, and communication targets).
• Monitor MSRP vs. transaction price for core models and competitors.