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Job Description
- Evaluating and optimizing marketing strategies.
- Analysing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry related events.
- Keeping informed of marketing strategies and trends.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyse consumer behavior and adjust email and advertising campaigns accordingly.
Job Requirements
- BSc/MSc degree in Marketing or related field
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Up to date with the latest trends and best practices in online marketing and measurement
