Digital Brand Manager
Alberto -
Cairo, Egypt
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Job Description
- Develop and execute comprehensive digital brand strategies to enhance Alberto’s online presence and brand equity.
- Oversee the planning, creation, and management of digital marketing campaigns across multiple platforms, including social media, email, and web.
- Collaborate with cross-functional teams to ensure brand consistency and alignment with overall business objectives.
- Analyze digital campaign performance metrics and provide actionable insights to optimize future initiatives.
- Manage the company’s online reputation and engage with audiences to foster brand loyalty and advocacy.
- Coordinate with creative teams to produce compelling digital content that resonates with target audiences.
- Monitor market trends, competitor activities, and emerging technologies to inform strategic decisions.
- Lead the implementation of innovative digital tools and solutions to drive brand growth.
- Ensure all digital communications adhere to brand guidelines and reflect Alberto’s values.
- Report regularly to senior management on digital brand performance, opportunities, and challenges.
Job Requirements
- Minimum of 5 years of experience in digital brand management, digital marketing, or a related field.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong understanding of digital platforms, analytics tools, and current industry trends.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience with online reputation management and audience engagement strategies.
- Creative mindset with strong problem-solving abilities.
- Ability to analyze data and translate insights into actionable strategies.
- Familiarity with the clothing, fashion, or textile industry is a plus.
- Open to working in an office-based arrangement.
