Marketing & Creative Manager - Part Time

• About AYLA
• AYLA is a bold, elegant, and expressive modest swimwear brand based in Egypt and UAE. We design multi-layered swimsuits that balance comfort, beauty, and modesty, tailored for modern Arab women.

• Our brand is driven by high-quality materials, sustainable fabrics, vibrant colorways, and creative visual storytelling. We are now building our core team and looking for a skilled and independent marketing lead to take full ownership of our brand’s marketing efforts.

• Role Overview
• We are hiring a part-time Marketing & Creative Manager to handle the full spectrum of marketing at AYLA. This includes managing our social media presence, organizing model photoshoots, working with photographers and stylists, and building visual content aligned with our brand identity.

• The role is ideal for someone who is creative, organized, and proactive—with experience in fashion, lifestyle, or digital marketing.

Responsibilities

Social Media & Content Creation

• Plan and execute monthly content calendars (Instagram and TikTok)
• Write captions and schedule posts using our brand tone
• Manage basic engagement and community replies
• Coordinate with influencers and brand collaborators
• Track social media KPIs and report on growth
   

Creative Direction & Photoshoots

• Organize and manage photoshoots for the brand
• Coordinate with photographers, models, and stylists
• Create visual mood boards for each shoot
• Ensure brand guidelines are applied across all content

Campaigns & Brand Marketing

• Support product launch campaigns and seasonal promotions
• Develop ideas for video content, reels, and behind-the-scenes footage
• Assist with creative needs for packaging, email marketing, or e-commerce visuals

What We Offer

• Flexible working hours and remote structure
• Creative ownership to innovate
• Bonus opportunities based on performance and output
• Potential to grow into a full-time Creative Lead role as the brand expands
• A brand with meaning and strong design identity