Senior Marketing Specialist

Link-Masr -
Obour City, Cairo

Link-Masr -
Obour City, Cairoposted 3 hours ago

14Applicants for1 open position

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Develop and execute comprehensive marketing strategies to promote Link-Masr’s logistics, import, and export services.
Conduct market research and competitive analysis to identify trends, opportunities, and target audiences.
Plan, implement, and optimize digital marketing campaigns across multiple channels including social media, email, and search engines.
Collaborate with cross-functional teams to create compelling marketing materials and content tailored to diverse markets.
Manage and monitor marketing budgets, ensuring efficient allocation of resources and maximum ROI.
Analyze campaign performance metrics and prepare detailed reports to inform decision-making and strategy adjustments.
Coordinate with external agencies and vendors to enhance campaign reach and effectiveness.
Organize and participate in industry events, trade shows, and networking opportunities to boost brand visibility.
Support sales teams with lead generation initiatives and marketing collateral.
Stay updated on industry developments and emerging marketing technologies to maintain a competitive edge.

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
3 to 6 years of proven experience in marketing, preferably within the logistics, import, or export sectors.
Demonstrated expertise in developing and executing successful marketing campaigns.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent written and verbal communication skills.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management, email marketing software).
Experience managing budgets and working with external vendors or agencies.
Ability to work independently and as part of a remote team.
Strong organizational and project management skills.
Creative mindset with a keen eye for detail.