Marketing Manager
Billqode -
Sheraton, Cairo
Job Details
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Job Description
- Strategy & Positioning: Define and refine the go‑to‑market strategy for BillQode’s platform, positioning it as the future of smart dining for restaurants and cafés.
- Campaign Planning: Execute demand‑generation and brand campaigns across digital, content, events, and channel marketing to attract fintech-adjacent restaurant clients.
- Product Marketing: Translate platform capabilities (AI personalization, payment integration, loyalty) into compelling messaging, sales enablement, and customer ROI stories.
- Market Intelligence: Analyze market trends, competitive space (e.g. restaurant-tech, hospitality SaaS), customer feedback and adapt strategy accordingly.
- Partnerships: Collaborate with sales, product, and operations to launch co‑marketing initiatives with POS providers, payment gateways, local restaurateurs or fintech integrations.
- Metrics & Analysis: Monitor KPIs (leads, conversion, CAC, LTV), optimize spend across channels, and report growth business cases to leadership.
- Leadership & Mentorship: Manage and grow a high‑performing small marketing team or agency partners to deliver campaigns efficiently.
Job Requirements
- 8+ years of marketing experience in fintech, SaaS, payments, or software B2B verticals.
- Proven success launching marketing campaigns that drove revenue and brand awareness.
- Strong command of digital marketing tools, content marketing (blogs, case studies, webinars), and channel tactics.
- Experience in product marketing—positioning AI-driven platform features into benefits, messaging frameworks, campaigns.
- Familiarity with the restaurant or hospitality industry is a plus.
- Data‑driven: comfortable with marketing analytics tools, tracking CAC, pipeline attribution, funnel conversion.
- Excellent communication skills, able to collaborate with technical teams and present to stakeholders.
