Marketing Manager
Nasr City, Cairo
Marketing Manager
Nasr City, Cairoposted 9 hours ago13Applicants for1 open position
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Job Details
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Job Description
- Develop and execute marketing strategies for medical software products, aligned with business goals and sales targets.
- Lead go-to-market (GTM) planning for new product launches and feature updates.
- Conduct market research to understand industry trends, customer needs, and competitor strategies.
- Create and manage integrated campaigns across digital, email, social media, events, SEO/SEM, webinars and content marketing.
- Collaborate with Product Management, Sales, and Clinical Experts to create targeted messaging and value propositions.
- Collaborate with Product Management to develop sales enablement tools such as presentations, case studies, whitepapers, and product brochures.
- Track and analyze campaign performance metrics and ROI, adjusting strategies as needed.
- Manage external vendors, creative agencies, and freelancers when applicable.
- Oversee the company’s brand presence and ensure consistent messaging across all platforms.
Job Requirements
Education & Experience:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
- 5+ years of marketing experience, with at least 2–3 years in healthcare.
- Demonstrated success in B2B marketing for medical, software systems, or clinical software solutions.
Skills & Competencies:
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM platforms (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills with the ability to simplify complex technical topics.
- Strong project management and organizational skills.
- Creative mindset with a data-driven approach to decision-making.
