About Us

We’re a SaaS startup on a mission to reinvent customer service through AI automation. Our platform empowers support teams to automate their workflows through AI agents and AI monitoring. We believe AI can make customer support much more efficient and we want to be the ones building that in MENA and the world.

About the Role

You’ll play a foundational role in building our go-to-market strategy, positioning, and growth playbook.

What You’ll Own

Go-to-Market & Growth

• Define and execute our marketing strategy across channels (organic, paid, outbound, partner)
• Set up marketing analytics and attribution to track key funnel metrics (CAC, MQLs, conversion rates)
• Experiment with and scale paid acquisition campaigns (Google, LinkedIn, retargeting)

Product Marketing

• Craft clear, differentiated messaging and positioning for our product and use cases
• Conduct competitive analysis and market research to sharpen our narrative
• Develop sales and customer-facing assets (one-pagers, pitch decks, battlecards)
• Lead product launch planning and GTM execution in collaboration with product

Campaigns & Conversion

• Design and manage campaigns across the funnel, from awareness to lead generation
• Guide landing pages optimization and lead capture flows
• Collaborate with other team members to guide strategy and distribution