Marketing Manager

Performance Marketing Manager

Mezan - Cloud-Based Accounting SaaS Platform

Location: Riyadh, Saudi Arabia
Employment Type: Full-time
Department: Marketing

About Mezan

Mezan is a rapidly growing Saudi cloud-based accounting SaaS platform serving SMEs, business owners, and accountants. Founded in 2021, we provide integrated, simple, and secure accounting solutions. As we scale our digital marketing efforts, we're looking for a performance marketing expert to drive customer acquisition.

Role Overview

We're seeking a results-driven Performance Marketing Manager to lead our paid digital marketing and drive customer acquisition. This role is perfect for someone who thrives in a startup environment and wants to make a significant impact on our growth. You'll develop, execute, and optimize performance campaigns while leveraging data analytics to maximize ROI on ad spend.

Creative experience and good taste in managing the development of creative assets is important. Experience in actually developing visual or video assets directly yourself is not a requirement, but is strongly preferred. You will have access to an inhouse designer, but video development capabilities is currently not part of our inhouse team.

Key Responsibilities

Campaign Strategy & Execution

• Launch and optimize paid campaigns across Google Ads, YouTube Ads, Meta Ads, LinkedIn, and other relevant channels
• Creative Strategy & Copywriting for developing ads that convert well, using a data driven approach with good intuition and familiarity with the Saudi market
• Create and manage conversion funnels
• Manage campaign budgets and optimize allocation across channels
• Content Creators & Influencer Research & Negotiations, to find and manage marketing opportunities with relevant creators, especially on Youtube as a channel, to find a sustainable long term strategy via deals with creators, experience doing this in the Arabic market, and more specifically the Saudi market, will help your application

What We Offer

• Competitive salary and performance-based bonuses
• Opportunity to lead marketing in a fast-growing SaaS company
• Health insurance and benefits package
• Flexible working arrangements

Success Metrics

    First 30 days:

• Develop comprehensive performance marketing strategy
• Launch key campaigns across new key channels
• Improve & utilize the existing analytics setup (Posthog as the main tool)

    First year targets:

• 3x ROAS as the minimum for the ad spend allocated, blended across channels

Application Requirements

Please answer all the questions provided in the screening and submit the following:

1. Resume highlighting SaaS and performance marketing experience
2. Cover letter explaining your SaaS growth experience & ecosystem tools knowledge
3. Campaign performance examples or case studies

We're looking for someone who combines analytical skills with creative taste to help us scale in the Saudi SME market, and eventually beyond Saudi.