Growth Strategy Development

Develop and Own the Growth Roadmap: Create comprehensive annual and quarterly growth plans for both B2B and B2C segments, aligned with company objectives for revenue, client acquisition, and market expansion.

Segmentation & Targeting: Analyze both corporate (B2B) and individual consumer (B2C) markets to define ideal customer profiles, segment audiences, and tailor messaging and offers accordingly.

Channel Strategy: Identify and prioritize the most effective marketing channels for each segment, including digital, events, partnerships, outbound, retail, and e-commerce.

Goal Setting: Set clear, measurable KPIs for each campaign and growth initiative, regularly reviewing and adjusting strategies to ensure objectives are met or exceeded.

Lead Generation & Nurturing

B2B Campaigns: Plan and execute multi-channel campaigns targeting fleet managers, procurement officers, and business owners through email marketing, LinkedIn outreach, PPC, webinars, and trade shows.

B2C Campaigns: Design and launch campaigns targeting individual car owners via social media, influencer partnerships, Google Ads, SMS, and content marketing.

Website & Landing Page Optimization: Optimize the company website and landing pages for both lead capture and direct sales, using SEO, CRO, and personalized experiences for B2B and B2C visitors.

Lead Scoring & Qualification: Implement lead scoring models for B2B and behavioral segmentation for B2C to prioritize follow-up and maximize conversion rates.

Nurture Sequences: Develop automated email workflows, retargeting ads, and loyalty programs to nurture leads and customers at every stage of the funnel.

Content & Messaging

Content Strategy: Build a content calendar that addresses the needs, pain points, and interests of both fleet managers/corporate buyers and individual consumers.

Thought Leadership: Produce industry reports, guides, and expert interviews to position YourParts as a trusted advisor for businesses and a go-to resource for consumers.

Case Studies & Testimonials: Publish B2B case studies and B2C customer reviews to build credibility and trust across both segments.

Sales Enablement: Create sales collateral, product one-pagers, pitch decks, and FAQs tailored for B2B sales teams and B2C customer support.

Localization & Personalization: Tailor messaging and offers for different industries, customer types, and geographic regions to maximize relevance and engagement.

Data Analysis & Optimization

Performance Tracking: Set up dashboards and regular reports to monitor campaign performance, website analytics, lead funnel metrics, and e-commerce sales.

A/B & Multivariate Testing: Run experiments on ad creatives, email subject lines, website layouts, and offers for both B2B and B2C audiences.

Attribution Modeling: Analyze the customer journey for both segments to understand which channels and touchpoints drive conversions and optimize budget allocation accordingly.

Continuous Improvement: Use data insights to iterate on campaigns, messaging, and offers, ensuring ongoing growth and efficiency.

Collaboration & Alignment

Sales & Marketing Alignment: Hold regular meetings with B2B sales teams and B2C customer service to review lead quality, share feedback, and refine targeting strategies.

Product & Operations Collaboration: Work with product and operations teams to understand new offerings, gather technical insights, and translate features into customer benefits for both segments.

Cross-Department Projects: Lead or participate in cross-functional teams for major launches, events, or strategic initiatives.

Training & Support: Provide training and resources to sales, customer service, and retail staff on new campaigns, messaging, and market developments.

Market & Competitor Research

Industry Monitoring: Stay on top of trends in automotive parts, fleet maintenance, and consumer automotive needs, sharing insights with the broader team.

Competitive Analysis: Track competitor campaigns, pricing, and positioning in both B2B and B2C spaces, and recommend adjustments to maintain a competitive edge.

Voice of Customer: Conduct interviews, surveys, and feedback sessions with business clients and individual consumers to understand pain points, buying criteria, and satisfaction drivers.

Brand Building & Authority

Brand Positioning: Ensure all marketing activities reinforce YourParts’ brand promise, values, and unique selling propositions for both business and consumer audiences.

Event Marketing: Plan and execute participation in industry conferences, trade shows, consumer expos, and community events to raise brand awareness and generate leads.

Partnerships & Alliances: Identify and develop co-marketing opportunities with complementary businesses (e.g., fleet management software providers, car care influencers, auto repair shops).

Reputation Management: Monitor online reviews, social media mentions, and industry forums, responding proactively to maintain a positive brand image with both corporate clients and consumers.

Customer Engagement & Retention

Loyalty Programs: Design and manage loyalty or referral programs for B2C customers to increase repeat purchases and brand advocacy.

Account-Based Marketing (ABM): Develop personalized marketing strategies for high-value B2B accounts to deepen relationships and grow share of wallet.

Customer Support Integration: Collaborate with customer support to ensure a seamless post-sale experience, gather feedback, and address pain points promptly.

This role requires a strategic, data-driven marketer who can balance the unique demands of both B2B and B2C growth, driving measurable results and building a strong, trusted brand in the automotive industry.