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Job Description
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Gather useful information from customer and competitor data
- Create and implement processes and policies to support the overall business
- Develop and manage strategic partnerships to grow business
- Track and report on the status of proposal components
- Conduct ongoing market research
Job Requirements
- 10-15 years of experience
- BSc/MSc degree in Marketing or related field
- Fluent English language
- Strong background in FMCG
- B2B experience is a must
- Excellent user for MS office
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