Roles and Responsibilities

1. Digital Marketing & E-commerce Sales

Manage and optimize the company’s online stores on platforms such as Amazon, Noon, and Jumia.

Upload product listings with professional descriptions and SEO-optimized keywords.

Monitor orders, customer reviews, and respond to inquiries on all platforms.

Oversee paid advertising campaigns through Google Ads and Meta Ads to promote products.

2. Website Management

Supervise the development and improvement of the user experience on the website.

Monitor sales data, reports, and analyze performance for optimization.

Coordinate website promotions and discount campaigns.

3. Retail Marketing (Offline)

Execute local marketing campaigns to attract customers to physical stores (banners – geo-targeted ads – in-store promotions).

Work closely with store managers to enhance the customer experience.

Support the sales team with marketing materials (brochures – offers – giveaways).

4. Performance Analysis & Strategic Development

Prepare monthly reports on campaign performance and sales.

Analyze customer behavior and recommend improvements.

Monitor competitors and suggest competitive marketing strategies.

Required Qualifications:

Minimum of 3 years of experience in marketing, preferably in electronics or printer-related industries.

Proven experience in selling through Amazon, Noon, and other e-commerce platforms.

Strong knowledge of digital marketing, paid advertising, and SEO.

Proficient in data analysis and tools such as Google Analytics.

Ability to work collaboratively with different departments.

Technical background in printers and accessories is a plus.