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Job Description
- Develop and execute annual and quarterly marketing plans.
- Lead, manage, and motivate the marketing team to achieve departmental goals.
- Design and oversee online and offline marketing campaigns.
- Conduct market research and competitor analysis to inform strategy.
- Manage the marketing budget and ensure optimal allocation of resources.
- Supervise the company’s digital presence, including social media and email campaigns.
- Collaborate with sales, design, and customer service teams to align marketing efforts.
- Monitor and analyze campaign performance and provide recommendations for improvement.
- Prepare regular reports on marketing activities and performance for senior management.
Job Requirements
We are a leading company specializing in kitchens and washbasins, seeking a highly skilled Marketing Manager to lead and develop our full marketing strategy, drive brand growth, and increase revenue.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with the company’s goals.
- Analyze campaign performance, marketing KPIs, and generate regular reports for management.
- Lead and manage the marketing team (content, design, digital ads, and social media).
- Conduct market and competitor analysis to identify growth opportunities.
- Build and strengthen brand identity and increase brand awareness in target markets.
- Collaborate closely with the sales team to boost lead generation and revenue.
- Oversee the development of all marketing content (written, visual, and video).
- Develop and execute a strategic plan for:
- Content Creation: Build clear, targeted, and professional content aligned with brand voice.
Website Enhancement: Improve website design, user experience, mobile responsiveness, and SEO performance. - Product Catalogs: Design and maintain an up-to-date catalog (printed and digital PDF) that showcases all products and completed projects professionally.
- Ensure high-quality digital presence and optimize performance of paid ad campaigns.
- Deliver insightful analytics and reports on market trends, consumer behavior, and campaign effectiveness.
Requirements:
- Minimum 5 years of experience in marketing, preferably in furniture, interior design, or related industries.
- Strong knowledge of digital marketing tools and platforms (Google Ads, Meta Ads, SEO, Analytics, etc.).
- Proven ability to lead teams and execute performance-driven strategies.
- Strong content planning and branding skills.
- Excellent communication and reporting skills.
- Good command of English (spoken and written).