Marketing Manager
Shorouk City, Cairo
Marketing Manager
Shorouk City, CairoPosted 2 days ago35Applicants for1 open position
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Job Description
- Develop and implement annual marketing plans aligned with the hospital’s strategic goals.
- Manage the hospital's online presence, including the website, social media accounts, email marketing, and search engine optimization (SEO) strategies.
- Set clear KPIs to measure campaign effectiveness and return on investment (ROI)
- Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
- Plan and execute digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads.
- Monitor and analyze website analytics, social media metrics, and other digital marketing data to optimize campaign performance.
- Develop and implement marketing strategies to enhance physician engagement, referral relationships, and physician alignment with the hospital's services.
- Coordinate community engagement activities, such as health fairs, seminars, and sponsorships, to promote the hospital's services and community involvement.
- Track and analyze marketing campaign performance, website analytics, patient acquisition metrics, and other relevant data.
Job Requirements
- Bachelor's degree in marketing, business administration or a related field.
- 5 years of experience in marketing, preferably in the healthcare industry or a related field.
- Strong knowledge of marketing principles, strategies, and best practices.
- Proficiency in digital marketing tactics, including social media, content marketing, SEO, and
email marketing. - Knowledge in brand management and developing marketing collateral
