Marketing Manager

Strategic Planning and Brand Development:
Develop and implement comprehensive marketing strategies and plans for assigned , aligning with overall business objectives.
Conduct thorough market research and competitive analysis to identify trends, opportunities, and challenges.
Define unique product positioning and branding strategies to enhance market visibility and differentiation.
Set key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies.
Product Launch and Campaign Management:
Lead and manage the successful launch of products from conceptual stages through their life cycles.
Develop and oversee promotional campaigns across various channels (digital, traditional, conferences, etc.).
Create compelling marketing materials, including digital content, brochures, and advertisements, ensuring scientific accuracy and compliance.
Regulatory Compliance:
Ensure all marketing activities, materials, and messages strictly comply with UPCV industry regulations, ethical guidelines, and company policies .
Stay updated on evolving regulatory requirements and adapt strategies accordingly.
Cross-Functional Collaboration:
Work closely with cross-functional teams including sales, affairs, regulatory affairs, research and development (R&D), finance, and legal to ensure alignment and seamless execution of marketing initiatives.
Provide technical expertise and training to other departments as needed.
Budget Management:
Develop and manage marketing budgets, ensuring optimal allocation of resources and tracking expenditure.
Achieve target sales and expense objectives for respective products.
Relationship Management:
Build and maintain strong relationships with key opinion leaders ,  external agencies (e.g., advertising, PR).
Data Analysis and Reporting:
Monitor and analyze marketing campaign performance, sales data, and market trends to derive actionable insights.
Generate regular reports on campaign effectiveness and ROI, making recommendations for improvements.
Sales Force Support:
Support sales teams with necessary tools, training materials, and product knowledge to maximize product performance.
Conduct regular fieldwork with sales representatives to monitor marketing plan implementation and gather market intelligence.
Innovation and Market Adaptation:
Proactively identify new market opportunities and customer segments.
Explore and implement innovative marketing approaches, including digital marketing tools and platforms (e.g., social media, AI, marketing automation).