Marketing Manager

Job Summary:

We’re looking for a highly strategic and hands-on Marketing Manager to lead and coordinate all marketing efforts across online and offline channels. You’ll be responsible for brand and sales growth, campaign execution, performance marketing, and customer loyalty. If you’re a data-driven storyteller with a passion for fashion, digital, and women-led brands—this is your opportunity.

Key Responsibilities:

-- Strategic Planning & Leadership

• Develop and execute the annual marketing plan across all platforms (e-commerce, retail, social, offline).
  
   
• Define and manage campaign calendars aligned with sales targets and product drops.
  
   
• Lead competitive and market research, and translate insights into actionable strategies.
  
   
• Collaborate directly with the Co-CEO and cross-functional teams (e.g., design, sales, production).
  
   

-- Digital & Performance Marketing

• Manage Meta, Google, TikTok, and influencer marketing strategies to maximize ROAS.
  
   
• Oversee content strategy, ad creatives, and audience segmentation.
  
   
• Track KPIs: conversions, CAC, retention, ROI, and share weekly/monthly reports.
  
   

-- Brand & Content

• Ensure brand consistency across all touchpoints—from homepage banners to Instagram captions.
  
   
• Work with a creative team to produce high-impact visuals, videos, and campaigns.
  
   
• Build and evolve the brand tone, storytelling, and human connection with customers.
  
   

-- CRM & Loyalty

• Oversee email marketing, SMS, and customer segmentation to drive repeat purchases.
  
   
• Develop loyalty programs, referral campaigns, and post-sale engagement flows.
  
   

-- Team Management

• Supervise a small team of content creators, ad specialists, and coordinators.
  
   
• Set goals, provide mentorship, and create a performance-driven culture.