Senior Digital Marketing Specialist

·  E-commerce Marketing and Conversion Optimization:

• Develop and execute digital marketing strategies aimed at increasing online sales and conversions.
• Analyze website performance and user behavior, leveraging data to optimize funnels and drive measurable results.
• Identify key opportunities to improve customer acquisition and retention through personalized marketing campaigns.

·  Email Marketing Program Management:

• Create, segment, and manage email marketing campaigns that nurture leads, engage the existing customer base, and drive repeat purchases.
• Use A/B testing and performance analysis to continuously improve open rates, click-through rates, and overall campaign ROI.
• Ensure email content aligns with overall brand voice and marketing goals.

·  Social Media Strategy and Engagement:

• Oversee and optimize content strategies for Instagram, Facebook, TikTok, and Pinterest.
• Drive audience engagement and growth through regular, high-quality posts and innovative campaigns.
• Stay ahead of social media trends, adapting strategies to maintain relevancy and maximize reach.

·  Content and Design Collaboration:

• Review, critique, and refine marketing content to ensure alignment with USA market.
• Collaborate closely with the creative team to enhance design elements, ensuring they resonate with the intended audience.
• Provide actionable feedback to improve the quality and effectiveness of marketing assets.

·  Competitive Analysis and Strategic Insights:

• Conduct in-depth competitive analyses to uncover market trends, audience behavior, and emerging opportunities.
• Use insights from competitor activities to refine marketing strategies and deliver a stronger market position.
• Regularly monitor the competitive landscape to inform decision-making and maintain a leading edge in the industry.