The Senior Marketing Specialist will be responsible for strategic marketing plan, events & on ground activities, managing social media marketing, digital marketing campaigns, web analytics, online marketing strategies, and communication with the target audience to drive business growth.

Responsibilities

• Develop and execute comprehensive marketing strategies, integrating both digital and offline activities
• Plan and execute digital marketing campaigns, including database, email, social media, and display advertising
• Build and manage social media presence across platforms
• Coordinate on-ground marketing activations and event management
• Align all marketing efforts with campaign objectives and brand positioning
• Plan and manage media campaigns, including media buying and audience targeting
• Measure and report performance of campaigns, assessing ROI, KPIs, and forecasting future outcomes
• Utilize tools such as Google Analytics and Google Ads to optimize campaign performance
• Experiment with new platforms, tools, and strategies to drive growth
• Collaborate with internal teams to ensure integrated execution across all channels
• Conduct customer experience analysis across digital touchpoints
• Develop and implement content marketing, SEO, and PPC strategies
• Communicate with clients to understand needs and build long-term partnerships