Job Summary:

The Direct Marketing Manager will design and execute targeted marketing campaigns to drive sales and brand loyalty. This role requires a strategic thinker adept at leveraging data-driven insights to engage B2B and B2C audiences through channels like email, social media, SMS, and direct mail.

Key Responsibilities:

• Create and manage multichannel campaigns to boost product visibility and sales. 
• Use CRM data to tailor messaging for diverse segments (e.g., retailers, health-conscious consumers). 
• Align with Sales, Product, and Supply Chain teams to ensure cohesive strategies. 
• Optimize spending across channels, ensuring cost-effectiveness and ROI. 
• Develop loyalty programs and subscription models to enhance retention. 
• Ensure all materials comply with food safety/advertising regulations and brand guidelines. 
• Track metrics (conversion rates, CAC) and report outcomes to stakeholders. 
• Stay updated on industry trends and competitor activities to innovate strategies.