Marketing Manager

About the Role

We're seeking a highly motivated and results-oriented Marketing  Manager to join our team. While you'll contribute to our overall marketing efforts, your primary focus will be on driving measurable leads and increasing revenue through expert management of our paid advertising campaigns on Google Ads and Yelp. If you're a data-driven marketer with a proven track record of optimizing ad spend for maximum ROI, we want to hear from you.

Key Responsibilities

Google Ads & Yelp Management:

Develop, execute, and optimize highly effective Google Ads (Search, Display, Remarketing) and Yelp advertising campaigns to generate high-quality leads and increase conversions.

Conduct in-depth keyword research, competitive analysis, and audience targeting to maximize campaign performance.

Write compelling, high-converting ad copy and design effective landing pages in collaboration with relevant teams.

Continuously monitor campaign performance metrics (CPL, CPA, ROI, conversion rates) and make data-driven adjustments to optimize bids, budgets, and targeting.

Perform A/B testing on ad creatives, landing pages, and campaign structures to identify best practices.

Overall Marketing Strategy & Execution:

Contribute to the development and implementation of comprehensive marketing strategies aligned with company goals.

Analyze market trends, customer behavior, and competitor activities to identify new opportunities.

Monitor and report on overall marketing performance across all channels, providing actionable insights.

Assist with other marketing initiatives as needed, including website content updates, SEO basics, and social media strategy.

Why Join T-Shirt Source?

This is an exciting opportunity for a proactive marketer to make a significant impact on our company's growth. You'll have the autonomy to drive our paid advertising efforts and see the direct results of your work on our bottom line. We offer a collaborative and creative environment where your contributions are valued.