Job Details
Skills And Tools:
Job Description
Position: Senior Performance Media Buyer (Meta & Google)
Location: Remote (Based in Egypt preferred)
Commitment: Full-Time or High-Level Part-Time
Salary: Competitive Base + Performance Incentives
About AdFirst
AdFirst is not your average performance agency. We’re a strategy-first growth partner built for DTC and service-based brands who want real business growth, not just someone to “run their ads.” We’ve helped brands across 10+ countries in MENA, EU & the US go from stalled growth to scale using clear systems, performance marketing, and business thinking that goes beyond the ads manager.
Now, we’re looking for a top 1% Media Buyer who thinks like a strategist, acts like an operator, and delivers results.
Who We're Looking For
This isn’t a junior execution role.
We want someone who understands funnel architecture, data-driven testing, creative strategy, and how to take a business from $10k/mo to $200k+/mo — not just by optimizing campaigns, but by owning the growth function with a team of CRO, strategists, and creatives supporting you.
Note: wirte “88”anywhere in your application so we know you read this.
Responsibilities
- Take ownership of client acquisition systems for DTC brands & service businesses across Meta, Google, and other platforms.
- Develop media buying strategies aligned with the brand’s goals, audience, and funnel stage.
- Build and manage campaign structures across TOF, MOF, and BOF with creative testing loops.
- Collaborate with strategists, CRO specialists, and creative teams to implement full-funnel campaigns.
- Monitor and optimize performance for CPA, ROAS, CTR, CVR, MER and AOV depending on business goals.
- Report performance clearly and strategically using custom dashboards or internal templates.
- Identify and communicate winning insights from creatives, audiences, placements, and offers.
- Plan and execute scaling strategies — you’ll be trusted to decide when and how to scale.
- Communicate clearly and proactively with the internal team and CSM on progress, pivots, and needs.
What You’ll Get
- Competitive salary based on experience + performance incentives
- Growth-oriented environment — you’ll be exposed to strategy, not just execution
- Freedom to own accounts without micro-management
- Access to some of the best thinkers in performance, CRO, and business strategy
- A chance to be more than a media buyer — to help build a category-defining growth partner
Job Requirements
Requirements
- Minimum 3+ years in media buying (preferably Meta & Google) with proven results in DTC or performance-led service businesses
- Experience working with brands between $10k–$200k/mo revenue
- Ability to build campaign structures, test creatives, and optimize across all funnel stages
- Strong analytical skills — know how to read and manipulate performance data to extract insights
- Strategic thinker — understands that media buying is part of the funnel, not the whole funnel
- Understanding of creative strategy, hooks, messaging, angles, and how to work with designers or UGC creators
- Familiarity with Shopify, Meta Events Manager, Google Analytics, Tag Manager, GoHighLevel, etc.
- Ability to build out launch plans, forecasts, and explain the “why” behind the decisions
- Fluent in English — clear written and spoken communication is essential
- No ego — we want team players, not lone wolves
- Hungry, obsessed with growth (personal and business), and ready to be part of a bigger vision
Bonus (Not Required)
- CRO experience or collaboration with CRO teams
- Background in creative direction or scripting UGC
- Experience running YouTube Ads, TikTok Ads, or Snap Ads
- Worked in or with high-growth agencies or DTC brands
- Familiarity with OKRs or growth frameworks
