Senior Media Buyer
Twelve -
Maadi, Cairo
Job Details
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Job Description
- Develop effective media buying plans on all digital platforms.
- Identify target audiences and plan media campaigns.
- Monitor costs and return on investment (ROI)
- Develop reports after every digital campaign.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media platforms, and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Design, build and maintain our social media presence • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
- Optimize plans and budgets according to the best media mix • Ensure ads are creative and displayed appropriately
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights • Plan, execute and measure experiments and conversion tests • Instrument conversion points and optimizes user funnels
Job Requirements
- 3+ Experience in ( Saudi Arabia – UAE – Bahrein – Egypt ) •
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Stay up to date with the latest technology and best practices
- Manage all social media marketing channels
- Identify trends and insights, and optimize spend and performance based on the insights • Measure ROI and KPIs
- Manage and improve online content
- Monitor SEO and web traffic metrics
