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Job Description
About the Role:
We’re seeking a Media Buyer to manage and optimize paid ad campaigns for our towing services and rental equipment business (Skid Steers, Forklifts, etc.). The ideal candidate knows how to drive leads, maximize ROI, and grow brand visibility in Florida. You’ll also collaborate with our team to develop content and ideas for marketing campaigns.
Key Responsibilities:
- Plan, launch, and optimize Google, Facebook, and other paid campaigns.
- Generate qualified leads for towing jobs and equipment rentals.
- Collaborate on content and creative ideas for campaigns.
- Track and analyze KPIs (cost per lead, conversion, ROI).
- Manage ad budgets and provide performance reports.
- Research target audiences and competitors to improve results.
- Support additional marketing initiatives (SEO, retargeting, local ads).
Job Requirements
- Proven experience as a Media Buyer/Digital Marketer (local lead generation preferred).
- Strong knowledge of Google Ads & Meta Ads Manager.
- Ability to contribute to marketing content and campaign ideas.
- Analytical skills with reporting experience.
- Excellent English communication skills.
- Industry experience or related (towing, automotive, or equipment rental) is a plus.