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Job Description
We are seeking a detail-oriented and results-driven Media Buyer to join our marketing team. The Media Buyer will be responsible for planning, negotiating, and purchasing advertising space across various platforms to ensure maximum return on investment and brand visibility. You will work closely with the marketing and creative teams to develop effective media strategies that align with our business objectives.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across digital and traditional channels (e.g., social media, Google Ads, TV, radio, print).
- Research and analyze market trends, target audience behavior, and competitor activities to inform media plans.
- Negotiate rates and secure the best possible media placements within budget.
- Monitor campaign performance, generate reports, and adjust strategies for maximum ROI.
- Collaborate with the creative team to ensure ads are engaging, compliant, and aligned with the brand’s tone and objectives.
- Stay updated on new media buying tools, trends, and technologies.
Job Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Proven experience as a Media Buyer or in a similar role.
- Strong analytical skills and the ability to interpret campaign data.
- Excellent negotiation and communication skills.
- Proficiency in advertising platforms (e.g., Meta Ads Manager, Google Ads, DSPs).
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
