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Job Description
- Plan, manage, and optimize paid social media campaigns (Facebook, Instagram, TikTok, etc.)
- Analyze ad performance and ROI across campaigns and adjust strategies accordingly
- Develop targeting strategies to reach specific customer segments
- Collaborate with the creative team to create ad visuals and content
- Monitor daily ad spend and performance metrics
- Conduct A/B testing to improve campaign results
- Stay updated on trends, platform changes, and best practices
- Generate reports on campaign performance and KPIs
Job Requirements
- Proven experience as a Social Media Media Buyer, preferably in clothing/fashion
- Strong understanding of Facebook Ads Manager, TikTok Ads, and Google Ads
- Analytical mindset with proficiency in tools like Google Analytics
- Creativity in ad creation and audience targeting
- Ability to work independently and meet deadlines
- Bachelor's degree in Marketing or related field is a plus