Media Buyer
Cairo, Egypt
Media Buyer
Cairo, Egyptposted 10 hours ago1 open position
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Job Description
- Plan, execute, and optimize media buying strategies across digital and traditional channels to achieve campaign objectives.
- Negotiate and purchase advertising space and time from media outlets, ensuring cost-effectiveness and maximum reach.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement.
- Collaborate with marketing, creative, and analytics teams to develop integrated campaigns aligned with brand goals.
- Manage budgets, track expenditures, and ensure campaigns remain within allocated financial parameters.
- Conduct market research to identify target audiences, emerging trends, and new media opportunities.
- Maintain strong relationships with media vendors and partners to secure advantageous rates and placements.
- Stay updated on industry developments, platform updates, and best practices in media buying and digital marketing.
- Test and implement new media channels and technologies to enhance campaign effectiveness.
- Ensure all media buys comply with legal, ethical, and brand guidelines.
Job Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 2-5 years of proven experience as a Media Buyer or in a similar marketing role.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent negotiation and communication skills.
- Experience managing budgets and optimizing campaign spend.
- Familiarity with digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
- Ability to work effectively in an office-based, fast-paced environment.
- Detail-oriented with strong organizational and time management abilities.
- Proficiency in Microsoft Office Suite and media planning software.
- Creative thinker with a results-oriented mindset.
