Digital Media Buyer
Mohandessin, Giza
Digital Media Buyer
Mohandessin, Gizaposted 2 hours agoJob Details
Skills And Tools:
Job Description
● Plan, execute, and optimize digital media buying campaigns across multiple platforms including social media, search engines, and programmatic networks.
● Analyze campaign performance data to identify trends, insights, and areas for improvement, ensuring maximum ROI.
● Collaborate with creative, marketing, and analytics teams to develop and refine campaign strategies.
● Negotiate rates, placements, and contracts with media vendors and platforms to ensure cost-effective buys.
● Monitor daily campaign budgets, adjust bids, and allocate resources to achieve campaign objectives.
● Prepare detailed reports on campaign performance, providing actionable recommendations for future campaigns.
● Stay up-to-date with industry trends, emerging platforms, and best practices in digital media buying.
● Implement A/B testing and other optimization techniques to improve campaign effectiveness.
● Ensure all campaigns comply with industry standards, platform policies, and brand guidelines.
● Support the marketing team in developing integrated media plans that align with overall business goals.
Job Requirements
● Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
● 3-4 years of proven experience in digital media buying or a similar role.
● Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic tools.
● Demonstrated ability to analyze data and optimize campaigns for performance.
● Excellent negotiation and communication skills.
● Experience working in a fast-paced, deadline-driven environment.
● Familiarity with media planning and budget management.
● Ability to collaborate effectively with cross-functional teams.
● Detail-oriented with strong organizational skills.
● Proficiency in using analytics and reporting tools.
