Remote Digital Marketing Executive - Google Ads Expert

We are seeking an experienced Digital Marketing Executive to join our team remotely. The ideal candidate will have a strong background in managing multiple Google Ad campaigns and a substantial budget. This role requires a strategic thinker with excellent analytical skills and the ability to work independently. If you are passionate about digital marketing and thrive in a dynamic environment, we would love to hear from you.

Key Responsibilities:

Campaign Strategy and Execution:

• Develop comprehensive media buying strategies aligned with business goals.
• Plan, create, and manage Google Ads campaigns, including search, display, video, and shopping ads.
• Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategies.
• Utilize data-driven insights to optimize ad copy, landing pages, and bidding strategies for maximum performance.
• Continuously monitor and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Implement A/B testing to identify and scale high-performing ads and landing pages.
• Adjust bids, budgets, and targeting parameters to optimize campaign performance and achieve KPIs.
• Generate detailed performance reports and dashboards to communicate campaign results and insights to stakeholders.
• Provide actionable recommendations based on data analysis to enhance future campaign performance.
• Stay updated with the latest industry trends, tools, and best practices to maintain a competitive edge.
• Coordinate with external vendors and partners to leverage additional media buying opportunities.
• Present campaign strategies, performance updates, and recommendations to senior management and clients.
• Manage and allocate media budgets effectively to maximize ROI.
• Track and report on budget expenditures and ensure campaigns stay within budget.