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Job Description
Key Responsibilities:
E-commerce Strategy & Sales:
- Develop, implement, and execute the e-commerce business plan aligned with TiE HOUSE's brand and sales objectives.
- Monitor online sales performance, analyze KPIs, and prepare weekly/monthly reports with actionable insights.
- Coordinate with the marketing team to plan and launch digital campaigns that boost traffic and conversions.
Website Management:
- Oversee the day-to-day management of the TiE HOUSE website, ensuring it is up-to-date, error-free, and optimized for UX and SEO.
- Manage product catalog: add/edit/remove products, descriptions, pricing, and ensure accurate stock levels.
- Collaborate with developers/designers to enhance site performance, loading speed, and mobile responsiveness.
Customer Experience:
- Ensure an outstanding customer journey from browsing to checkout and delivery.
- Work closely with Customer Service to resolve customer issues and monitor feedback to improve satisfaction.
Promotions & Merchandising:
- Plan online promotions, discount codes, bundles, and seasonal campaigns to drive revenue.
- Coordinate with suppliers and inventory team for stock planning ahead of campaigns.
Analytics & Optimization:
- Use tools like Google Analytics, Facebook Pixel, and CRM data to analyze traffic sources, conversion rates, and user behavior.
- Propose and implement A/B testing and continuous improvements to increase sales and reduce bounce rate.
Job Requirements
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, E-commerce, or related field.
- 5+ years of proven experience managing an e-commerce website (preferably fashion/retail).
- Strong knowledge of WooCommerce.
- Familiar with SEO, Google Ads, Meta Ads, email marketing, and CRM tools.
- Excellent analytical skills and proficiency with Google Analytics and reporting tools.
- Strong project management and leadership skills.