Commercial Director
Sport54 -
Riyadh, Saudi Arabia
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Job Description
Role Overview
54 is seeking a Commercial Director to lead the growth of the 54 business across the Middle East.
As the Commercial Director, you will be responsible for driving revenue through asset optimisation across our current portfolio of clients, as well as identifying new prospective partners for the agency.
The ideal candidate will have an extensive network of contacts across both rights holders, and brands, as well as exceptional leadership skills, and a proven track record in developing successful partnerships and driving revenue, with a specific focus on the Middle East region.
Application Deadline September 12, 2025 Department Commercial Employment Type Permanent - Full Time Location KSA Workplace type Hybrid Reporting To George Quick
Key Roles And Responsibilities
Define, implement and manage 54’s commercial strategy in the Middle East, aligning with global commercial objectives
Identify, nurture and close revenue generating opportunities on behalf of existing and new rights holder clients – with a specific focus on brand sponsorships and host venue agreements
Lead negotiations and contract discussions with potential partners, ensuring mutually beneficial agreements
Build out local sales team with previous experience in representing major rights holders across the MENA region
Identify investors for new sports IP and start-up leagues that 54 is involved in
Stay updated on industry trends and competitor activities to identify new partnership opportunities and maintain a competitive edge
Identify and secure strategic partnership opportunities that align with the company's objectives and target market
Lead and mentor a team, providing guidance and support in executing partnership initiatives
Develop and manage the regional commercial budget, ensuring effective allocation of resources
Special Skills/Experience/Aptitudes Needed
Proven track record in sourcing, delivering and managing revenue generating partnerships in sport on behalf of rights holders – either direct or in an agency
Strong leadership and team management skills, with the ability to inspire and motivate a team
Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels
Strategic thinker with the ability to identify partnership opportunities and develop innovative solutions
Analytical mindset with proficiency in data analysis and reporting
Strong business acumen and understanding of market dynamics
Ability to work in a fast-paced environment and manage multiple priorities
Arabic & English proficiency preferred
Salary And Benefits
Competitive Salary
Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
33 days annual leave (+ public holidays), pro-rated
Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00
About We Are 54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida).
It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport.
54 comprises three service areas each consisting of two divisions: 1.
Strategic Advisory (Consultancy and Data & Insights), 2.
Asset Optimisation (Operations and Commercial), 3.
Activation & Engagement (Events and Marketing).
At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
Apply Now
54 is seeking a Commercial Director to lead the growth of the 54 business across the Middle East.
As the Commercial Director, you will be responsible for driving revenue through asset optimisation across our current portfolio of clients, as well as identifying new prospective partners for the agency.
The ideal candidate will have an extensive network of contacts across both rights holders, and brands, as well as exceptional leadership skills, and a proven track record in developing successful partnerships and driving revenue, with a specific focus on the Middle East region.
Application Deadline September 12, 2025 Department Commercial Employment Type Permanent - Full Time Location KSA Workplace type Hybrid Reporting To George Quick
Key Roles And Responsibilities
Define, implement and manage 54’s commercial strategy in the Middle East, aligning with global commercial objectives
Identify, nurture and close revenue generating opportunities on behalf of existing and new rights holder clients – with a specific focus on brand sponsorships and host venue agreements
Lead negotiations and contract discussions with potential partners, ensuring mutually beneficial agreements
Build out local sales team with previous experience in representing major rights holders across the MENA region
Identify investors for new sports IP and start-up leagues that 54 is involved in
Stay updated on industry trends and competitor activities to identify new partnership opportunities and maintain a competitive edge
Identify and secure strategic partnership opportunities that align with the company's objectives and target market
Lead and mentor a team, providing guidance and support in executing partnership initiatives
Develop and manage the regional commercial budget, ensuring effective allocation of resources
Special Skills/Experience/Aptitudes Needed
Proven track record in sourcing, delivering and managing revenue generating partnerships in sport on behalf of rights holders – either direct or in an agency
Strong leadership and team management skills, with the ability to inspire and motivate a team
Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels
Strategic thinker with the ability to identify partnership opportunities and develop innovative solutions
Analytical mindset with proficiency in data analysis and reporting
Strong business acumen and understanding of market dynamics
Ability to work in a fast-paced environment and manage multiple priorities
Arabic & English proficiency preferred
Salary And Benefits
Competitive Salary
Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
33 days annual leave (+ public holidays), pro-rated
Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00
About We Are 54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida).
It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport.
54 comprises three service areas each consisting of two divisions: 1.
Strategic Advisory (Consultancy and Data & Insights), 2.
Asset Optimisation (Operations and Commercial), 3.
Activation & Engagement (Events and Marketing).
At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
Apply Now
Job Requirements
Candidates should have a proven track record in developing revenue-generating partnerships in sports, along with strong leadership and communication skills.
Proficiency in Arabic and English is preferred, and an analytical mindset is essential for identifying market opportunities.
Proficiency in Arabic and English is preferred, and an analytical mindset is essential for identifying market opportunities.
