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Job Description
We're seeking an experienced ASO/SEO specialist to join our team and lead optimization strategies for our digital products, driving organic downloads and visibility across app stores and search engines.
- Key Responsibilities:
- Develop and implement comprehensive ASO & SEO strategies
- Optimize app store listings and keyword rankings across platforms
- Manage and monitor app performance in Google Play and App Store
- Analyze and improve app conversion rates and downloads
- Conduct competitor analysis and identify growth opportunities
- Create detailed performance reports and data analysis
- Collaborate with marketing and development teams for UX optimization
Job Requirements
- 5+ years of experience in ASO/SEO
- Proven track record in app store optimization
- Deep understanding of ASO/SEO tools and best practices
- Strong analytical skills and data-driven mindset
- Fluent in English and Arabic
- Excellent team collaboration abilities
- Technical Skills:
- Proficiency in ASO analytics platforms (App Annie, Sensor Tower)
- Experience with Google Analytics and Firebase
- In-depth understanding of app store algorithms
- Strong KPI tracking and analysis capabilities
- Ability to craft compelling marketing descriptions
- Knowledge of A/B testing methodologies