SEO Expert
Job Details
Skills And Tools:
Job Description
Responsibilities:
● Content Optimization: Develop and implement SEO strategies to optimize on-page and off-page content for higher search engine rankings.
● KeywordResearch: Conduct comprehensive keyword research and integrate high-performing keywords into content, meta tags, and descriptions.
● Website &AppOptimization: Ensure ULA’s website and app are optimized for both search engines and user experience, including speed, mobile-friendliness, and navigation.
● AppStoreOptimization (ASO): Enhance app rankings on platforms like Google Play Store and Apple App Store through keyword strategies, metadata optimization, and creative enhancements.
● LinkBuilding: Develop and execute link-building strategies to increase the domain authority of ULA’s digital properties.
● Analytics & Reporting: Monitor SEO performance using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide regular performance reports and actionable insights.
● Competitive Analysis: Analyze competitors' SEO practices and identify opportunities for improvement.
● MarketTrends: Stay updated on the latest SEO trends, algorithm updates, and best practices to maintain competitive rankings.
● Collaboration: Work with the content, design, and technical teams to align SEO strategies with overall marketing goals.
Deliverables:
● Improved organic search rankings and increased website traffic.
● Optimized content with strategic keyword integration.
● Regular SEO performance reports with metrics such as click-through rate (CTR), bounce rate, and organic search traffic.
● Enhanced mobile app visibility through successful App Store Optimization (ASO).
● Effective link-building campaigns that improve domain and page authority.
● Identification of emerging opportunities and risks based on market and competitor analysis
Job Requirements
Qualifications:
- Proven experience as an SEO Specialist or similar role (3+ years).
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
- Hands-on experience with website and mobile app optimization techniques.
- Knowledge of ASO techniques and strategies.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Excellent communication and collaboration skills
