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Job Description
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
- Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization.
- Optimize website content, meta tags, and landing pages for search engine visibility and user engagement.
- Monitor, analyze, and report on SEO performance metrics using tools such as Google Analytics and Search Console.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital assets.
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
- Identify and resolve technical SEO issues, including site architecture, crawlability, and indexing.
- Develop and execute link-building strategies to enhance domain authority and backlink profiles.
- Prepare regular performance reports and present actionable insights to stakeholders.
- Support the development and execution of local SEO, mobile SEO, and international SEO initiatives as needed.
Job Requirements
- Minimum of 3 years of proven experience in SEO or a related digital marketing role.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
- Experience conducting keyword research, site audits, and competitive analysis.
- Ability to analyze data, identify trends, and make data-driven recommendations.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Familiarity with HTML, CSS, and website content management systems (CMS).
- Ability to work independently in a remote environment and collaborate with cross-functional teams.
- Detail-oriented with a commitment to delivering high-quality work on time.