Job Details
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Job Description
About the Role:
We are seeking an experienced Senior SEO Specialist to lead and execute SEO and SEM strategies for our company. The successful candidate will be responsible for improving search engine rankings, running PPC campaigns, creating and optimizing content, and driving high-quality traffic to our websites.
Key Responsibilities:
- Oversee and manage onsite and offsite SEO resources.
- Improve website usability, visibility, and authority.
- Conduct keyword research and optimize content accordingly.
- Provide SEO analysis and recommendations for website elements and structure.
- Develop and execute SEO-driven content strategies (Arabic & English).
- Implement link-building campaigns aligned with SEO goals.
- Manage and optimize PPC/Google Ads campaigns.
- Administer analytics dashboards, monitor KPIs, and prepare reports.
- Stay updated on SEO, SEM, and digital marketing trends.
Job Requirements
Requirements:
- Minimum 4 years of experience in SEO & SEM.
- Strong knowledge of Google Analytics, MOZ, AdWords, and other SEO tools.
- Experience with website analysis and keyword research tools.
- Familiarity with HTML/CSS and website administration.
- Excellent English proficiency (Arabic is a plus).
- Previous experience in the medical industry and KSA market is highly preferred.