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Job Description
We are looking for a results-driven SEO Specialist to improve our website’s search engine rankings, increase organic traffic, and enhance online visibility. The ideal candidate will have strong analytical skills, a deep understanding of search algorithms, and experience implementing both on-page and off-page SEO strategies.
Key Responsibilities
- Conduct keyword research to identify opportunities for ranking improvements.
- Develop and execute effective SEO strategies to drive targeted traffic.
- Optimize website content, landing pages, and blog posts for SEO.
- Perform technical SEO audits and recommend site improvements.
- Build high-quality backlinks and manage link-building campaigns.
- Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs.
- Stay updated with the latest SEO trends, algorithm changes, and best practices.
- Collaborate with the content and development teams to ensure SEO best practices are implemented.
Job Requirements
Requirements
- Proven experience as an SEO Specialist or similar role.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
- Knowledge of HTML/CSS and website CMS platforms (WordPress, Shopify, etc.).
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and meet deadlines.
Preferred Qualifications
- Experience with local SEO optimization.
- Knowledge of paid search advertising (Google Ads, Bing Ads).
- Understanding of content marketing and its impact on SEO.
