Senior SEO Specialist

MICIT Group - Ocoda Agency is hiring a Sr. SEO Specialist.

We are seeking an experienced and results-driven Senior SEO to join our digital marketing team. The ideal candidate will have a deep understanding of search engine optimization strategies and tactics and a track record of successful SEO campaigns. The SEO Senior Specialist will be responsible for developing and implementing SEO strategies that drive organic traffic, improve search engine rankings, and enhance the overall online presence of our brand.

Responsibilities:

• Develop and execute comprehensive SEO strategies to improve organic search visibility and drive qualified traffic.

• Conduct thorough keyword research and competitive analysis to identify growth opportunities.

• Optimize website content, including meta tags, headers, URLs, and images, for search engine crawlers and users.

• Perform technical SEO audits and implement changes to improve site architecture, usability, and crawl ability.

• Collaborate with content creators to ensure SEO best practices are incorporated into content creation and marketing efforts.

• Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.

• Stay updated with the latest industry trends, algorithm updates, and SEO best practices to ensure compliance and effectiveness.

• Develop and present regular reports on SEO performance, insights, and recommendations to stakeholders.

• Work closely with cross-functional teams, including web development, design, and marketing, to implement SEO initiatives.

• Manage and optimize local SEO efforts, including Google My Business and local citations.

• Identify and manage link-building opportunities and strategies.