Digital Marketing Supervisor
Heliopolis, CairoPosted 1 year ago- 34Viewed
- 0In Consideration
- 0Not Selected
Job Details
Skills And Tools:
Job Description
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
● Design, build and maintain our social media presence.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Identify trends and insights, and optimize spend and performance based on the insights.
● Brainstorm new and creative growth strategies.
● Plan, execute, and measure experiments and conversion tests.
● Collaborate with internal teams to create landing pages and optimize user experience.
● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
● Instrument conversion points and optimize user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements
● BS/MS degree in marketing or a related field.
● Proven working experience in digital marketing.
● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
● Experience in optimizing landing pages and user funnels.
● Experience with A/B and multivariate experiments.
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
● Working knowledge of ad serving tools (e.g., DART, Atlas).
● Experience in setting up and optimizing Google Adwords campaigns.
● Working knowledge of HTML, CSS, and JavaScript development and constraints.
● Strong analytical skills and data-driven thinking.
● Up-to-date with the latest trends and best practices in online marketing and measurement.
