A medical and laboratory furniture company based in 6th of October City, Giza, is seeking a Marketing Manager.

*Job Title:* Marketing Manager
*Department:* Marketing and Sales
*Location:* [6th of October City / Giza]
*Job type:* Full-time
*Reports to:* Chief Executive Officer

### *General Objective:*
Leading and implementing marketing strategies to enhance the company's brand, increase sales, and achieve sustainable growth through innovative and effective marketing plans.

### *Main Tasks and Responsibilities:*

1. *Setting marketing strategies:* *Developing marketing strategies:*
- Developing and implementing comprehensive marketing plans to enhance products.
- Analyzing the market and competitors and identifying marketing opportunities.
- Identifying target segments and developing strategies to attract customers (B2B and B2C).

2. *Branding:* *Branding:*
- Enhancing the company's brand image and ensuring its consistency across all channels.
- Supervising the design of marketing materials (catalogs, advertisements, website, social media platforms).

3. Digital marketing and advertising: *Digital Marketing and Advertising:*
- Leading online advertising campaigns (Google Ads, Social Media Ads, Email Marketing).
- Search Engine Optimization (SEO) and management of the website's marketing content.
- Monitoring campaign performance and analyzing data to improve return on investment (ROI).

4. Social media marketing: *Social media marketing:*
- Developing content strategies to increase engagement and following on platforms such as Instagram, Facebook, LinkedIn, Pinterest.
- Collaborating with influencers and media to enhance reach.

5. *Organizing events and exhibitions:* *Organizing events and exhibitions:*
- Planning participation in local and international exhibitions to showcase products.
- Organizing promotional events to increase brand awareness.

6. Joint Sales and Marketing Management: *Joint Sales and Marketing Management:*
- Working with the sales team to achieve common goals.
- Developing promotional offers and discounts to attract customers.

7. *Budget and Reports:* *Budget and Reports:*
- Preparing the marketing budget and distributing it effectively.
- Preparing periodic reports on campaign performance and the extent to which objectives are being met.

### *Working conditions:*
- Working in a dynamic environment that requires adapting to market trends.
- It may require traveling to participate in exhibitions or meetings with clients.