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Digital Marketing Manager

- Maadi, Cairo

Digital Marketing Manager

- Maadi, CairoPosted 11 days ago
84Applicants for1 open position
  • 26Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Stay up to date with the latest social media best practices and technologies
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Monitor SEO and user engagement and suggest content optimization
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Support the sales team to develop powerful digital strategies for pitching.
  • Work with the creative team to brainstorm new and innovative content strategies.
  • Evaluate the team and work on development plans accordingly.

Job Requirements

  • BS/MS degree in marketing or a related field
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Proven working experience in digital marketing, preferred min of 10 years.
  • Preferred 2-4 years of experience in leading digital performance teams and/or managerial level.
  • V.good English proficiency.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints, preferred.
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong verbal and written communication skills.
  • Strong Leadership Skills
  • Excellent mentoring and people management skills.
  • Ability to multitask.

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